Ecobank is Most Admired Financial Services Brand

Ecobank has been named the Most Admired Financial Services Brand in Africa.

Brand Africa which released the top 100 brands in Africa recently also listed Dangote conglomerate, MTN Group and Anbessa shoe of Ethiopia as highly admired brands in different categories. Brand Africa 100 is involved in a pan-African survey and valuation of brands in Africa to create a unique index and ranking for the Best Brands in Africa.

Brand Africa 100 believes that one of the key catalysts for Africa’s growth, competitiveness and reputation lies in developing and growing globally competitive and locally relevant African brands and global brands in Africa.

Brand Africa 100 annonced winners at an event at the Johannesburg Stock Exchange JSE, with industry leaders from across Africa, hosted by the JSE in partnership with Geopoll, Kantar and Brand Leadership in their 7th annual Brand Africa 100: Africa’s Best Brands. Nike, MTN, Dangote, Ecobank and BBC were recognised as the most admired brands on the continent.

In the Most Admired Financial Services Brands category, Ecobank  ascended to the #1 position as the Most Admired Financial Services Brand, and Safaricom Mpesa retains its pole position among mobile money brands. 60 per cent of them are made in Africa. The presence of multiple mobile money brands on the list, including Safaricom Mpesa (#13), Orange Money (#18), MTN Mobile Money (#19) and Tigo (#23), underscores the impact of not only Mpesa as the catalyst, but mobile as a key enabler for financial access.