Dubai set for Summer Festival

The Dubai Festivals and Retail Establishment (DFRE) has announced the highlights of this year’s Summer Surprises (DSS) shopping festival programme.

Running from June 21 to August 3, this year, DSS will bring residents’ and visitors’ six-week line-up of retail promotions, world-class entertainment, gastronomy picks and much more as the annual festival lights up the city this summer season.

Organised by Dubai Festivals and Retail Establishment (DFRE), the 22nd edition of DSS will offer an array of summer deals across the city’s shopping outlets, attractions, hotel staycations and family entertainment.

For this year, there will be a variety of returning favourites such as Modhesh World, Deal of the Day (an exclusive deal every day on one brand, in one location for one day only), live concerts and many more. The festival will also offer new elements set to excite residents and tourists alike, including huge chances to win life-changing prizes throughout the summer period.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “There is always great anticipation and excitement among the city’s residents and visitors for Dubai Summer Surprises, so we are very pleased to reveal this edition’s dates. As one of the most popular events of the Retail Calendar, the annual summer festival attracts visitors from all over the world, offering six-week of sales, chances to win and world-class entertainment. We look forward to the incredible events and activations that our retail partners have in store for this year’s festival and once again welcome and encourage everyone to experience all that Dubai has to offer during the summer months.”

Foodies in Dubai can enjoy a feast of gastronomy delights from the city’s many eateries, including fine dining restaurants, coffee houses and street food cafes during DSS. One of Dubai’s best Asian seafood restaurants, 3 Fils in Jumeirah Fishing Harbour, features innovative dishes, small plates and great vibes. Foodies can also dine at some of the hottest new places in town, including The Kasap at The Pointe, which serves authentic Turkish cuisine, as well as the exciting new Japanese joint Akira Back at the W Dubai, The Palm.