Top Nigerian Music Executive, Ogagus Sakpaide has said one of the challenges of practicing as a Public Relation expert in Nigeria is dealing with Nigerian artistes, especially those in the music industry.
Ogagus noted that artistes are reluctant to pay for services rendered to them, “This is tricky because I work mostly with music artistes, I would say it is the behavioral patterns of music creative’s. They never want to pay for anything and they also do not listen or see the importance of Public Relation, it can be a chore, after that, capital, employing labor etc,’ he said.
He also reveal how he copes with music writing, PR, A&R and fitness without one affecting the other, “It is the hustle. One life, live them. I try to take everything at a different pace, and multi-tasking had become my habit. I can be at the gym lifting and at the same time, I am working upstairs. Chike’s new project came to me while I was training outdoors during the lockdown, so you just have to find a way to make it work. Moving forward, I am forging towards a certain space, for instance I have not written in a long minute, I feel like a fraud when I am called a writer. Motolani Alake is a writer, not me” he stated.
To those aspiring to take up a career in the field, “Start from the ground up, I am still growing. Intern, work at any role you are offered, do not chase money at first. My first jobs paid peanuts but I was just happy doing what I had a passion for. I would also say listen to your gut and use your instincts to advance because the music sphere is a jungle.” He advised.
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Oghenevwogaga Sakpaide is a player in the African music scene as a music executive, P.R and A&R consultant who has helped direct the careers of music superstars such as Yemi Alade, Praizamong others.
The Accounting graduate who had earlier wanted to be an auditor or a lecturer, before venturing into entertainment, started out at Smooth Promotions/Hip TV before moving to X3M Music as the A&R Manager.
Ogaga Sakpaide launched his P.R and Branding consultancy agency ASAK Media and has represented numerous clients ranging from Flavour, Yung6ix, Kizz Daniel, etc. Ogaga has also had a lush affair in music writing and blogging and is currently an Admin at TooXclusive, the most visited music website in Nigeria. Ogagus is also an influential figure in the fitness space, headlining campaigns for Chi Active and Redbull.
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