Not a lot is known about the achievements of SF Records CEO Temidayo Joseph Agunbiade. His magnificent skills and especial prowess in his field make him disparate from the variety of record label owners in the country.
In this interview with The Nation, Soft Mide, as he is popularly known, provides an insight into his creative process and how music and building up an enterprise has impacted his life.
We all know you as Soft Mide, what is your real name?
My name is Temidayo Joseph Agunbiade
May we know about your background?
I am from Ifon, Ondo State Nigeria, I basically had my childhood in Ondo state, I was born on 26th November 1993. My primary education was at L.A primary school in Ifon Ondo State, and secondary education at Immaculate college also at Ifon.
How did you kick start your record label and SF Clothing Store?
Just as every entrepreneur has a mindset to be distinct, avid, and productive, I saw the need to start something new, and far from the usual, SF clothing started from the high demand for fashionable wears and the record label started from the need to create a platform to produce music.
My aim is to use my record label to serve as a platform to endorse proficient artists oozing talent and also a very good platform to produce hit songs that would earn my team members credits from numerous streams and downloads.
While My brand SF clothing line provides clients and customers with elegant clothing and classy apparel.
Aside from producing music, what did you study in college?
I started my higher education at The College of Health technology in Offa, Kwara state Nigeria. I furthered my education at the Vocational School for Office Management and Industrial Clerks, situated in Munich, Germany. Basically all through my life, music and making money as well as being industrious has been my thing.
How would you describe your expertise and what should the public lookout for from you?
I would start by saying; I am proficient by measuring my competence, I am versatile. I have my life planned out already, I look forward to learning a lot and working on myself to be better than I used to. And as well taking up a leadership role in the future, but I prefer to work with others to gain more experience and knowledge about people’s character and how well to perform. Given a chance to be a leader of many, I am confident enough that I would shape the team into being successful workers, and also moulding the firm into what is a lot different and qualified from what we have now.
What is your genre of music?
I focus more on Afropop and Beat.
What’s your creative process?
I am a music producer, and an entrepreneur, I run a fashionable clothing brand anyone can attest to that by listening to the songs we have produced and more to come and also if he or she has worn any of the brand’s outfits.
What year would you say was a breakthrough year for you?
2020! I kickstarted my record label earnestly, and signing Arcydan into the record label was worth it. We are currently working on a project which I believe would be a banger.
What inspires you to make music?
My inspiration comes from God because he has been the source all through my life. Secondly, I get daily inspiration from my family and friends and happenings around me.
Of all the good entrepreneurs in the world, which of them do you admire?
I am a fan of Nigerian business tycoon, Femi Otedola. He is a mentor and role model, his versatility is unique and has booming businesses and he is a renowned African entrepreneur.
What have you learned so far?
It is said that “humans shouldn’t stop trying and working hard to get desired results.” Life has taught me that it is unwise to settle with just an option while trying to make it further. But rather, multitask, and venture into various ideas and see how things take positive turns. Many call me a jack of all trades, but my ideology about life generally is that “it isn’t over until it’s over.
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