Our Reporter
Content expert, Damilare Famuyiwa has advised journalists to explore niche journalism in the era of the new media.
During a recently-held webinar titled Thriving as a journalist in the world of new media, Famuyiwa who’s formerly of The Nation, Thenet.ng, Nairametrics, and Pulse NG explained to participants why it’s now important for journalists to find a niche.
Famuyiwa noted that the concept of niche journalism has become relevant due to a shift from mass to personalised content preference, owing to the popularity of online social networks.
According to him, as journalists are striving to increase their relevance, value, and earnings, they need to consider finding a niche and explore it well.
His words: The need for finding a niche as a new media journalist cannot be overemphasized. In a new media world where there are a lot of distractions and limited time for members of the public to consume information, you need to explore niche journalism, which has increasingly gained relevance in recent times.
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“Niche journalism presents a marketable opportunity for journalists to create content that individuals cannot find elsewhere.
“As a journalist, when you have little or no resources to kick-start whatever journalism idea you find interesting, focusing on a niche is necessary, as it will not only increase your value but position you as an authority in a chosen field. With this, you will have your own audience, which will, in turn, make you a marketable journalist.”
Amongst the other things he advised during the webinar which had over 50 participants, where the need for journalists to engineer their own unique style, and the need for them to acquire as many digital skills as they can.
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