By Ibrahim Apekhade Yusuf

The Lagos State Signage and Advertising Agency (LASAA) remains the only regulatory agency for billboards and signages in Lagos State, the management has said.

The management said this became necessary in order to dispel spurious claims of a notable Lagos politician that Loatsad Media now regulates and controls the erection of billboards and signages in the state.

The Managing Director/ CEO) of LASAA, Prince Adedamola Docemo, in a statement issued by the Agency yesterday, said there is no iota of truth in an interview granted to Arise TV recently by a former military governor of Ondo State and chieftain of the People’s Democratic Party (PDP), Chief Bode George, which claimed that Loatsad Media now regulates and controls the erection of billboards and signages in Lagos.

Prince Docemo explained that Loatsad Media Limited, Owned by Mr Seyi Tinubu is merely one of the companies that has subjected itself to the rigorous process of registration with LASAA alongside over 200 other practitioners too numerous to mention  in the outdoor advertising space in the State. “This is available in our registry and on our website, www.lasaa.com.”

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He stated that the current relationship with the Outdoor Advertising Agency of Nigeria (OAAN) is a testament to the fairness the agency has demonstrated in its regulatory functions. “Our relationship today with OAAN is a manifestation of our commitment to collaboration and professionalism in the last 14 years of our operations. We have indeed achieved so much in this regard.”

He said that since the company is duly qualified to practice in the state, it would be unfair to deny it registration based on the personality of its owner.

The CEO reiterated that the outdoor advertising space and signages in Lagos are still under the regulation and control of LASAA which is statutorily empowered by law to carry out such responsibilities, adding that it has not transferred such to any other organisation.

The Agency established under the administration of former Governor of Lagos State, Asiwaju Bola Ahmed Tinubu as a response to the yearnings of the stakeholders in the out-of-home sector and reverse the chaos that existed when billboards and signage were erected without recourse to standards and public safety in Lagos.