Jumia Nigeria has partnered Standard Chartered Bank, Samsung and other brands for the 2020 Black Friday campaign which began yesterday.
Other partners include Pernod Ricard, Unilever, Reckitt Benckiser, Intel, Defacto, Umidigi, Michelin, Stanbic IBTC, and others.
The chief executive officer of Jumia Nigeria, Massimiliano Spalazzi, said the 2020 Black Friday will provide enhanced support for brands and local SMEs who were severely affected by the COVID-19 lockdown restrictions, as many of the businesses could not operate during this time.
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“Aside businesses, the consumers too were affected by the lockdown, as some lost their income, others prioritised only essential products, and the purchasing power of many was cut by half. To support these consumers, we have democratised the prices of products on our marketplace by onboarding more competitive sellers; negotiated thousands of exciting deals with as many partners as possible to enable consumers to buy more with less, and increased our assortment 100% which provides a wide pool of similar products at varying prices for consumers to choose from,” he added.
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