Sprite migrates from bottles to clear plastic

Our Reporter

 

IN a bid to promote great recyclability of its bottles, Coca-Cola Nigeria Limited has migrated its Sprite bottles from the iconic green plastic packaging to clear plastic packaging.

Over the years, Sprite has always sported a signature green bottle. Now the brand is evolving from its iconic green colour packaging to a clear, new look, in line with its mission to reduce its carbon footprint not only in Nigeria but across the world.

Speaking on the new look, Marketing Manager, Coca-Cola Nigeria Limited, Abiodun Ajiborode explained, “For us at Coca-Cola, clear is better and we’re working to slowly phase out our colored packaging for the all new clear bottles as they are easier to recycle.”

By 2030, for every bottle or can the Coca-Cola System sells, we aim to help take one back so that our bottles have more than one life. To achieve this ambitious goal, the Coca-Cola System is actively working with all stakeholders to ensure we meet this”.

“The transition of Sprite’s plastic bottles from green to transparent bottles is part of the company’s “World Without Waste” vision which ensures that more of its bottles are collected and recycled into other products.”

According to the company, the previous version of the product will continue to be on shelves during the transition period from October to December. However, this process might be extended due to the current global situation.

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