Our Reporter

Skills and talents aren’t in recess in any sector or industry, more so the Nigerian music industry.

The entertainment space over the years has seen many new acts take the stage, woo the crowd and fade away almost in an instant.

This certainly is owed to many factors, but one dominant cause has been the unfavorable relationship between a performing artist and their record labels or management team.

Equally there are a lot of talents present in the Nigerian entertainment space, so is there a good amount of record labels and management teams that support and manage these artists, which evidently proves there is more to music than just recording sounds over a beat, that’s what is called the Business of Music.

With the recent economic downturns and with the country still battling the effects of the COVID-19 pandemic, many business sectors, groups and teams in the music industry have equally experienced a recess, but a handful have been able to thrive regardless. One notable team is Playnation Entertainment, led by Collins Oviawe, also known as Governor of Africa (GOA).

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Playnation Entertainment is a record label and entertainment brand that started out in Southern Nigeria. The group was founded by it’s CEO, GOA, who is an executive producer, creative artist and entertainment event planner. With his knowledge in Finance and Accounting, his course of study at Delta State university, he has led the group effectively through the times.

Speaking recently in an interview on how he’s been able to thrive with his team, GOA says while many factors contribute to growth, a firm understanding of the business landscape is always a huge plus.

He says “the Nigerian music industry has a model, and to summarise it without getting too technical is the money follows the attention, which I’ll agree is the same with every entertainment space around the globe”.

He attributes this reason to being a major drive to his team’s recent collaborations with major acts in the music industry, such as Davido, Peruzzi, DJ Neptune among others.