By Kelvin Osa-Okunbor
A player in the insect repellant value chain Godrej Nigeria Limited said it has been fine-tuning strategies to grow its penetration in emerging and frontier markets valued at over $8.7 billion.
Besides, the company said it has invested in research and development to grow the product line in the market valued at over $100 million.
Part of the strategies, the company, said it has put in place include its dynamic research and development initiatives, product durability, appropriate pricing and collaboration with governments and professional bodies to manufacture products that have been clinically tested to address insect related illnesses such as malaria.
During the unveiling of Good Knight, the power shot multi-insect killer in Lagos, Godrej Nigeria Limited Managing Director/Business Head, West Africa, Chitwan Singh, said the company was wrapping up plans to capture the market valued with strategic partnership with the Lagos State Government Ministry of Health and Nigeria Medical Association on measures to eradicate the malaria scourge.
To drive the objective, he said the company has deployed strategies to fight the war against malaria, which he said kills more people than the COVID-19 pandemic.
He said the company was getting worried over the deadly impact of malaria as it accounts for 20 per cent of global deaths.
Such dire statistics, he said, propelled Godrej to unveil a revolutionary product after safety considerations and clinical trials to combat the malaria challenge.
The company, he said has been lending its voice with other partners to intensify the fight against malaria with a view to reaching the zero malaria target.
As part of the top four global players in the insect repellent value chain , Godrej , Singh said, is focussing on emerging markets including Nigeria where the war against malaria is being fought with affordable, efficacious health friend products that does not trigger any effects on the users.
He said :” We are focussing on Nigeria, considered as an emerging market to give value by offering a product driven by innovation, right practices, push for cleanliness and the right awareness.
“ We will continue to deepen our penetration of this market, which is part of the global market valued at over $8.7 billion with superior knowledge, market concentration , reader has and development capacity , cutting edge technology and most importantly collaboration.”
On her part, head of marketing Godrej, Ayodele Otujinrin said though the product has been in the since last year, but the unveiling at the weekend in Lagos was to drive home the message of all stakeholders coming together to fight the malaria scourge.
She said the company has driven many community initiatives including cleaning up the environment. Clearing blocked drains and other efforts that will assist to achieve the zero malaria target.
She said though the company has been in Nigeria for 10 years, it remains among the top players in the insecticide repellant value chain emerging market leaders in Asia and Africa.
Statistics reveal that the global market for insect repellant should reach a compound annual growth rate of 4.5 per cent for the period of 2018 – 2023.
The global insect repellant market has a significant scope due to the riding prevalence of insect borne diseases rapid urbanization in emerging economic sense and growing awareness.
The growing demand for repellant is attributable to rising customer awareness in relation to the chemicals used and the smell of household insecticides.
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