Heineken unveils new sleek can

Our Reporter 

Heineken, the world’s leading premium beer, has unveiled an iteration of its sleek can at an exclusive event at The Green House, Lagos. The new can features a new slanted top and base; a vibrant and sophisticated design scheme; and the UEFA Champions League trophy at the fore.

The Heineken brand has been a leader in innovation and design with a predilection for fulfilling the desires of the stylish and chic. The new sleek can is particularly timely as it keys into the current realities as well as its recent campaign, Never Watching Alone.

The first iteration of the sleek cans were released in 2019 as the brand sought to raise the appeal to the upwardly mobile and city dwellers who love to quench their thirst on-the-go. The cans retained some of the brand’s easily recognisable features with a more slender design and an increased affinity to urban lifestyles.

According to the Heineken Senior Brand Manager, Aishat Anaekwe, the newly-launched version of the cans are an amalgamation of the key messages of its recent campaign theme and an indication of the brand’s commitment to innovative ideas, adaptation, creativity and a true sense of style.

In her words, “In 2019, we released the new sleek cans to an overwhelmingly positive response from our consumers. With the cans fulfilling the needs of the consumers we sought to reach, we saw an opportunity to further drive appeal with the introduction of the limited edition UCL sleek can.”

“The limited-edition sleek cans are particularly timely due to our current messaging which is Never Watching Alone. It perfectly encapsulates the essence of the campaign that Heineken is the perfect companion for football fans, no matter the social restrictions,” she said.