Firm tops Africa’s best brands ranking

By Chinyere Okoroafor

Tecno has been ranked among the top six brands on the African continent for five consecutive years.

Established in 2011, the Brand Africa 100: Africa’s Best Brands rankings is the most authoritative survey and analysis on brands and underlying businesses in Africa.

It is based on a study by Geo-poll across 28 countries spanning all the five economic regions, analysis and ranking Kantar and Brand Leadership.

Collectively, they account for over 80 per cent of the population and over 80 per cent of the Gross Domestic Product (GDP) OF Africa.

The survey was conducted between March and April and yielded over 80,000 brand mentions and over 3,500 unique brands.

Since it entered the African market, Tecno’s operations have been customer-focused.

Speaking at the virtual event organised by Brand Africa, Public Communications Manager, Tecno, Vincent Uzoegbu said: “From the first day of our business, Tecno made a strategic decision to focus exclusively on Africa, and when we first entered Africa, our core strategy was to focus on sub-Saharan Africa, where mobile phone penetration was still very low and largely ignored by global mobile phone manufactures.

“The aim was to bring a mobile phone that would suit African consumers and improve the lives of as many people in Africa as possible by bridging the digital gap through technology and innovation.”

Attai Oguche, Marketing Manager TECNO Nigeria said; “We’re very honoured to be listed again amongst Africa’s Best Brands ranking this year and to be part of the key contributors to the development of African business. Shouldering African consumers’ trust and great support, we will keep the momentum to continuously unlock our best of contemporary products and technologies for consumers across Africa and inspire them to pursue a better life via mobile technology innovations.”

With the brand’s Phantom, Camon, Spark and Pova smartphone series, TECNO has been able to set numerous records that define its success and popularity on the continent, evident of its dogged resolve to present Africa with the best of technology and innovation.

It will be recalled that when TECNO launched dual SIM cards in Africa, there had been nothing of the kind before then.

The smartphone company was also the first to develop long-lasting batteries that lasted 3 days to combat the epileptic power supply in places like Nigeria. The brand was also the first to bring camera solutions on their smartphones that suited the predominant African dark skin.

Early this year, Counterpoint Research ranked TECNO as Africa’s number one smartphone brand in 2020, stating that TECNO made its breakthroughs in mobile photography technology and continued investment in the market throughout the pandemic despite a challenging year.