By Olushola Ricketts
DESPITE being relatively new, it seems SMW Fashion is here to stay for a while as it has received over twenty-five thousand orders of its various merchandise in its first month of business in Nigeria.
The excited Chief Executive Officer of SMW, Philip Ikezahu, said the demand for their products has been overwhelming and he has been overwhelmed.
Ikezahu said: “Our target is the Nigerian pop culture and fashion, which as you know evolves every day. We promise to continue giving our esteemed customers top notch designs. The accelerated sales we have experienced in the last one month are indications that we need to do more.”
Meanwhile, the Dubai-based jeweler said their music company was ready to unveil its two newly signed artistes this month.
“Also, our talent management outfit is in the pipeline and we will commence operations before the end of 2021. The actual goal is to fuse together music, fashion, and talent management, which will eventually showcase Nigeria to the world,” he added.
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