My brand is for African women, says Susan Chanel Beauty boss

Our Reporter

The growing popularity of Susan Chanel Beauty among fashionable women has given rise to a craving by the public to know more about the reigning beauty and skincare brand and the brain behind it. So it was a welcome development when the brand’s CEO, Susan Esisi, talked extensively about the beauty and skincare brand that is the talk of the town in a recent interview.

Starting with her motivation for becoming a beautician and skincare consultant, Esisi disclosed: “I developed a natural love for it, and over time made some creams for my friends. So when they gave me positive reviews and encouraged me I decided to take it to another level.”

She also provided the story behind the name of the beauty brand: “My native name is Kokoma. During my undergraduate years, my friends used to call me Koko Chanel. The name stuck to me. So, when I founded my beauty line, I substituted my other name, Susan for Koko, and thus arrived at Susan Chanel Beauty.”

While she could have fared well in any other profession, Esisi believed the gratification derived from being a cosmetologist is incomparable. Her words: “The ability to help someone feel good about themselves or relieve their stress gives a huge fulfillment.”

She insisted that Susan Chanel Beauty is different from other beauty and skincare brands in that it is dedicated to catering to the delicate African skin and thus focuses on restoring the confidence and pride of the users of its range of products.

Susan Chanel Beauty currently has a physical presence in Nigeria and Ghana for products and services. “But we also have representatives in the United States, United Kingdom, Spain and South Africa where our signature products can be gotten, therefore we have customers from all over the world and the Susan Chanel Beauty brand is not limited to one or few locations,” she affirmed.

She also hinted that the Susan Chanel Beauty brand has a lot in the offing. “As a brand, we are always ready to expand and we have plans of breaking ground in other countries,” she assured.