Our Reporter
Online saving platform Cashbox had capitalised on the disruption of Covid-19 in 2020 to help many Nigerians to imbibe the habit of saving for the rainy day. Sydney Imuetinyan Aigbogun, CEO of Cashbox, made this assertion while speaking about how the piggy-bank-styled online saving platform is silently revolutionising the saving culture in Nigeria.
According to him: “Most of 2020 was spent in lockdown with more than 80 per cent of the global population locked in their homes for more than six months. Businesses globally had to work from home and there was a paradigm shift in how businesses operate.”
Continuing, he said: “At the time, Cashbox was in its first year, and we had to find a way to encourage people in lockdown to save money while they are at home. People did not dine out anymore. No one was going to cinemas. Social events were cancelled. What that meant is that people weren’t spending money. So we started campaigns on social media encouraging people to start saving the money they would have ordinarily spent when the world was normal.”
Aigbogun avowed that the Cashbox lockdown campaign was hugely successful. “We opened the eyes of many users of our app to the merit of the saving habit. A lot of people believed in us and that drove our savings pool higher,” he said.
Speaking about the big difference between Cashbox and other similar online services, Aigbogun, vastly experienced in consumer finance, asset management and foreign exchange trades, said further: “We are big on research and development. We are constantly coming up with features and ways to make financial transactions easier for everyone. Cashbox is not focused on getting people to use our app. We are focused on making our customers happy as we help them to make smart financial decisions.”
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