By Robert Egbe
Increased access to credit and improvement in farming will be the major focus of discussions at the forthcoming edition of Nigerian Farmers Radio, the Pan-Nigeria agribusiness-related radio show initiated by Sterling Bank in partnership with Mastercard Foundation.
The programme is conceptualised to ensure that farmers who operate in remote locations reduce the risk of missing out on new opportunities such as the single-digit interest Sterling Women and Youths in Agriculture Finance (SWAY AgFin). The solution was developed and distributed in partnership with Mastercard Foundation to help increase the output and profitability of agribusiness by making much-needed capital available to entrepreneurs.
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The radio programme, which would be broadcast in major Nigerian languages, including Pidgin to meet diverse demographic needs, would also touch on issues relating to product-to-region mapping and the benefits in the entire agriculture value chain.
Chief Executive Officer of Sterling Bank, Abubakar Suleiman, said radio remains the most potent communication tool for getting information across to those in rural farming communities.
“For 2021, our approach will be to assess region-specific value chains to maximise impact, the value of an investment and deliver solutions tailored to the most active and valuable produces in the region,” he said.
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