Critical stakeholders will on Friday converge at D’podium International Event Centre, Ikeja, in Lagos for the 18th anniversary of the Marketing Edge Brands and Advertising Awards of Excellence.

Lagos Governor Babajide Olusola Sanwo-Olu will be honoured as Political Brand Icon of the Year at the two-day summit, Information & Strategy Commissioner Gbenga Omotoso said in a statement last night.

The statement reads: “Governor Sanwo-Olu will receive the award conferred by the Board of “Marketing Edge” – Nigeria’s leading brand and marketing publication – in recognition of his sterling performance in tackling the COVID-19 pandemic in Lagos as well as his laudable strides in health, education and infrastructure among others”.

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Alerting the governor of his emergence as Political Brand Icon of the Year, the Board of Marketing Edge said: “It is obvious to the urban renewal train of your administration is already moving at top speed towards the ‘Smart City’ destination, which it envisions for Lagos State, to the admiration of all stakeholders and the applause of even the international community.

“Marketing Edge maintained that Governor Sanwo-Olu has remained focused, determined and daring in his promise to move Lagos beyond the common standard of excellence through the T.H.E.M.E.S Agenda – his administration’s six-pillar development plan, which is driving its projects and policies.”

The Chief Executive Officer (CEO), Ogilvy Africa, Mr. Vikhas Mehta, will virtually deliver the anniversary lecture on summit theme: “Rethinking the Blue Ocean Strategy in Uncertain Times”, at today’s opening.