Experts in the business of brands and marketing communications in Africa gathered recently to chart a new course for businesses targeting female consumers, on how best to reach and engage them in these challenging times. They also proffered solutions on how the female gender can maintain a work-life integration in their quest to smash the glass ceiling that seem to prevent them from reaching their peak in their different fields.
These were the key talking points at the annual Women in Marketing & Communications Conference/ Awards (WIMCA) held at the MUSON Centre, Onikan, Lagos. The theme for this year’s conference, “Women in Leadership: Building a strong Professional PIE (Performance, Image, and Exposure)” was crafted in line with this year’s theme of the International Women Day (IWD): “Women in leadership: Achieving an equal future in a COVID-19 world”.
The event which was its fifth edition is powered every year by Brand Communicator, a leading Brands and marketing publication in Nigeria. In his welcome address, the convener of WIMCA and publisher of Brand Communicator, Joshua Ajayi stressed that, “‘women have been acknowledged as some of the most effective leaders during the pandemic, even when they remain woefully under-represented at all levels of decision-making worldwide.”