Making it as an artist has never been an easy feat. Not only does it take talent, hard work, and persistence, but also meeting the right opinion molders in the industry you are heading, it simply means meeting the right media person or company
In 2014, when theMedia 360 Company, a Public Relations and Communications agency announced it has acquired Lambo Xtra, a music news and review website running quarterly magazine in Ghana and Nigeria, its mission is to influence pop culture through its experiences.
theMedia 360 Company kept its plans to use its strong editorial voice to power the platform, to shape the future of music journalism.
The online website, which is inspired to shine the light on the artist and art that is music reaches over 100,000 unique visitors a month and is popular with the millennial male readers sought by advertisers.
“Lambo aims to showcase all the different sides of the artists we know and love,” says the website.
Issues of Lambo Xtra typically include music and video reviews, celebrity stories, information on new artists, events, and What’s Next.
Lambo’s ‘What’s Next’ segment has a series of artists interviewed, sharing their journey, success, and obstacles in their respective industries. Some of these artists are Bisa Kdei, D-Black, Falana, S3Fa, Glenn Mena, Dakare, Fave, Gigi, and many more have graced the website.
theMedia 360 is committed to using Lambo Xtra to maintain its influence in pop culture and being able to spot new areas for growth and do what most media entities are struggling with; using additional expertise and resources, on the coverage of artists and stories that shape the music landscape.
“Asides theMedia 360 services, the company’s mission with Lambo Xtra is working with our talented writers who to shape the future of music journalism and make the world more free, fair, and fun,” says theMedia 360 founder Soltesh Iyere. “In 2014, we had several limitations, but now, it’s been an amazing journey and the response not just from the artist community is encouraging us to do more.”
“We must find creative solutions to keep our industry afloat. We are a brand that celebrates originality, creativity, and how music and entertainment can bring people together. To champion the music and entertainment industry,” Iyere added.
Lambo Xtra’s focus is now on how to secure a status as one of music’s most coveted magazines in the country, as it continues introducing the world to new creatives and artists to new audiences.