Inline with its commitment to upholding and preserving values and traditions of the Yoruba people, Goldberg has restated its commitment to supporting Osun Osogbo Festival.
Guests who thronged the festival will not forget the unique experience Goldberg Premium Lager Beer delivered.
From the sacred Osun Grove to the after-party experience the brand created, festival-goers enjoyed a unique expression of the Yoruba culture refreshed by their favourite beer, Goldberg.
Regional Trade Marketing Manager – West at Nigerian Breweries Mr Oluwaseyi Oyedeji said the brand enjoyed tremendous patronage from consumers in Southwest and Osun.
He promied that Nigerian Breweries would continue to partner Osun Osogbo festival.
“We are an Omoluabi brand and preserving the cultural values of our consumers is at the heart of what we stand for.
“Osun Osogbo Festival has been celebrated for centuries which speaks to the hard work the organisers put in to preserve the Yoruba culture and tradition.
“If we don’t continue to tell our story as a people, soon we will lose our heritage and we wouldn’t have anything to hand over to the generation after us. This is why festivals are important to us as a brand,” Oyedeji stressed.
In addition to the communication materials spread across the city, Goldberg put together a three-day jamboree featuring famous Yoruba singer and songwriter, Abas Akande Obesere and indigenous disc jockey, DJ Scopeman.
The three-day fanfare also saw attendees winning exciting gift items courtesy of the brand.
The Osun Osogbo festival has been celebrated annually for over 600 years consistently.
Goldberg has been a lead sponsor of cultural festivals in the Southwest, which is the brand’s way of identifying with the people and celebrating with them.