Verve, Africa’s leading payment technology and card brand has announced a partnership with global sportswear, PUMA, for the fifth edition of VerveLife fitness event.
Inaugurated in 2017, Verve Life has grown as West Africa’s biggest fitness platform, attracting thousands of fitness enthusiasts from Nigeria and beyond each year.
Highlights of the Verve Life fitness platform include workout sessions and dance routines. The collaboration with PUMA arose from both brands’ shared passion for fitness.
Cherry Eromosele executive vice president of Marketing and Communications at Interswitch reiterated VerveLife’s focus on promoting fitness, healthy living, and wellness.
She said: “We are pleased to welcome PUMA as one of our partners for VerveLife 5.0…”
The buildup of events for VerveLife 5.0 kicked off with satellite events in Uyo and Asaba. Other cities billed to host VerveLife satellite events include Enugu, Port Harcourt, Benin, Ibadan, and Abuja, ahead of the grand finale in Lagos on November 5.