Healthcare experts have stressed the need for caregivers to engage more with patients.
This, they said, would produce better outcomes in healthcare delivery.
They spoke at a virtual meeting on Pfizer’s Second Annual Patients in Focus Week, which highlighted patient-centricity efforts.
With the theme: “With Patients. For Patients,” the weeklong events signified a renewal of Pfizer’s commitment to serving patients.
There was an interactive panel discussion where patients advocates spoke about the impact of their interventions on care receivers.
Pfizer’s Chief Corporate Affairs Officer, Sally Susman, said: ”For our work to be meaningful, every function of Pfizer needs to understand the importance of engaging patients, caregivers, and advocates in our work.
“By showcasing real patient experiences and where we have made an impact on patients’ lives, Patients in Focus week will continue to build empathy and show colleagues how to focus on patient advocacy year-round and in everything we do.”
The firm’s West African Country Manager, Olayinka Subair, said: “This summit is helping us to learn from our patient advocacy partners to understand how we can better incorporate patient voices into our work every day.
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“Pfizer could not realise its purpose without the pivotal role played by patients, caregivers, and advocates — whether in our research and development efforts, offering consult on our clinical trial design, or partnering us to develop tools, resources, and easy-to-understand materials for our patients…
“Patients in Focus spurs inspiration, energy, and innovation by showcasing examples of new ways to include patients at every step of Pfizer’s work and is an opportunity for us to envision how we can continue to best serve the evolving needs of patients …”
Vice President of Global Access Financing, Michelle Akande, added: “Patients in Focus allows us to highlight examples of successful patient engagement and partnerships and learn from them, demonstrating not only how Pfizer has made a difference in patients’ lives but how patient groups provide insight that guide our work.
“By sharing real patient and caregiver experiences, Patients in Focus builds empathy for and allow colleagues to better understand patient journeys and how we can work with patients to address unmet needs.
“Patients in Focus allows us to showcase bi-directional advocacy relationships and partnerships that build trust and increase awareness of the value and benefit of partnering patients across all functions,” he said.