Youthful and energetic. That aptly describes Abayomi Odunola. At a time when many are battling challenges like unemployment, inflation and more, her determination to succeed has taken her to different spheres creating opportunities for herself and others. She is a serial entrepreneur and host for The TOD Show; a TV show that showcases successful entrepreneurs and leaders in different sectors. In this interview with Yetunde Oladeinde, she takes you into her world.
Tell us the thing that inspire the birth of The TOD Show?
It was born out of the urge to encourage entrepreneurship and hardwork in Nigeria. To let the world know that we are not lazy and to provide a platform to showcase Nigerian owned businesses, brands and Multinationals operating on Nigerian soil. In addition, the inspiration came because I wanted to tell our entrepreneurship story to the world and every other story that can inspire and help humanity.
What was the experience like at the beginning?
It seemed like an impossible one initially, breaking new grounds as a host, at a point I was doubtful but after the first step of recording few episodes I became more optimistic and hopeful. I also have an amazing production crew.
What are your challenges so far hosting a show?
The behind the scene (laughs) I have to be styled in a hurry sometimes! And yes ofcourse getting suitable sponsorship for the show.
Who are your targets?
The youths, undergraduates, old people in business world, employers. I believe my show will be impactful across all demographics. The Show will air on what platforms?
Its airing via WAP TV on DSTV Ch. 262, GoTV Ch. 102, StarTimes Ch. 116, FreeTV Ch. 751, Play Ch. 275 and MYTV. It will be on all TLIG Africa TV platforms and across all social media platforms.
Read Also: Take advantage of FESTAC vision, sport to unite humanity, Fed Govt urged
What makes the Show different from others?
Its an impactful show. Relatable, true and inspiring stories will be shared by the guests.
What inspires you as a serial entrepreneur yourself? I love excellence, making a good difference in my field and providing solutions. So all of these inspires my entrepreneurship journey and of course my Father has always been an inspiration.
You are also a digital media strategist, what has been the experience. What lessons did you learn from doing this?
Its being a wonderful experience, dealing with clients from all walks of life, running various campaigns online and testing different digital measures. Over the years I’ve learnt alot; the power of consistency, team work, to be resilient and always stay informed.
What are some of the other things that occupy your time?
Printing. I help people in branding their business. Also, I sell backdrops and photography equipment.
Who or what do you consider as the greatest influence in your life?
My family. I share most if not all of my moves with my siblings and they have been supportive.
What is your definition of style?
Whatever expression that makes me comfortable and elegant.
How would you assess the impact of media in the society today?
The impact has been both positive and negative but I always try to focus on the positive impact especially how social media has transformed businesses and relationships. You can sell any commodity online, you can showcase your skills and talent to the world. However, in all of these our youths should be careful not to be misled with misinformation on social media. Mental health should also not be neglected, you can always take a break from social media space.
What are some of the changes that you would like to see as an entrepreneur? Entrepreneurship should be taught well and early enough in our tertiary institutions. This will help boost our economy also and reduce importation as time goes on. Also, entrepreneurs should try to source for materials locally if applicable and possible.
What advice do you have for young entrepreneurs?
Just do it! Don’t wait for perfect time and conditions.
Stay focused and be consistent.