Popular social media influencer and entrepreneur, Samuel Oladimeji Edun, popularly known as Olóyè has stated that the importance of social media is to help spread the word about business or organization and connecting with the rest of the world.
According to the digital marketing professional, people who have never used social media for their business before, should not be deterred about learning a new skill.
“Even technology beginners can master and use social media platforms to maximize their small business income. I have listed here a few simple-to-implement, actionable tips for how you can help your business/organisation make more money through social media.
“Earn Commissions Through Sponsored Posts; One way your small business can earn money from social media is by promoting the products or services of other businesses.
“This is known as “sponsored posting” and it’s a direct way to make money on social media. A brand will sponsor posts to show up on relevant pages, and when a user clicks on that ad, you get paid. This is a good way to leverage a large following on social media.
Most social media platforms have a sponsored post setup. Twitter even has a direct link to sign up for their sponsored posts. Visit sponsored tweets to match your company with relevant topics and start earning money with each relevant tweet.
“Get Paid for Reviewing Affiliate Products; Another way to make money through social media is by reviewing affiliate products. Companies will seek out reviews from other companies with similar customer bases, and they’ll pay for them.
“For example, say you run a salon. A weaveon or hair attachment company might ask you to publish a review of their newest product on your blog. They get their brand in front of new customers, and you get paid.
“One caveat: The law requires all affiliates to disclose their affiliate relationships. For more on this law, review FTC Affiliate Disclosure – Ultimate Guide. Disclosing sponsored posts isn’t just the law, it’s also a good business practice that promotes honesty with your followers.
Oloye wants social media enthusiasts to also promote their own products or services, which is another way to use social media to make money for their business.
“You can turn your social media accounts into a sales funnel for your businesses’ products or services. In fact, some social media sites allow you to turn your social media accounts into virtual online stores,” he stated.”