A beverage company, IKILeads has officially launched three new brands.
The new products; Pasa bitters, Polocub premium vodka, Meridian club cream were jointly launched by its Managing Director Innocent Ikechukwu, Yomi Casual, PrettyMike, Ogbulu Chidinma Pearl, Hon. Martins Emeka Chinedu representing Ahiazu/Ezinitte Federal Constituency of Imo State, and a host of other dignitaries.
The Managing Director, Innocent Ikechukwu in his welcome address averred that the new products will contribute to economic development and the firm has been improving on their brands to compete with other brands in the market.
He stated: “This is a very important historic moment for the company. I want to use this opportunity to welcome some of my friends, our wonderful distributors and IKILeads staff working day and night to make this event a unique one
“What we are launching is not just our brand, it is an economic development. We as investors, most of us have gotten to a point that what we do, our idea, our lives reflects to benefit mankind. I heard the Master of ceremony was talking about economic growth.”
Ikechukwu advised further that Nigerians should begin to appreciate locally made products, he said: “In our nation, our country at this moment if we start being proud of our made in Nigeria products, I think our economic development will be in a better shape than what we are having.
“We at IKILead and other industries are pushing, improving our brands, making our products competitive to any brand anywhere anytime. I think at the stage we are, we still have more to develop.
“They say change is something we meet constantly and it’s something still coming. What we are seeing today, we believe in the nearest future, when we meet and come back to celebrate with us, you will see a better improved and more progressing brand.”