Sole distributor of Mobil fuel and lubricant brands, 11 Plc, has unveiled a radio campaign for its consumers and target markets.
The initiative is aimed at strengthening its brands equity while educating motorists, mechanics and key stakeholders about its Mobil Super 2000 and 3000.
The brands are a global family of premium passenger vehicle engine oils that provide different levels of protection to match whatever conditions users may encounter.
The company’s vision is to lead in service, quality and reliability, with high safety standards and environmental compliance.
The campaign with the theme celebration of the best quality of its products while re- enforcing and re-emphasizing their competitive and unique selling points.
Industry watch reveals that Mobil’s lubricants have over the years continue to keep millions of vehicles perform at their optimal best notwithstanding difficult driving conditions.
The Company’s Mobil Super brands is a global family of premium passenger vehicle engine oils that provide different levels of protection to match whatever conditions users of the products may encounter so tthat they can drive with full confidence.
Mobil Super 2000 is an enhanced premium semi- synthetic motor oil which is said to meet the latest industry engine oil specification.
It is designed to provide an excellent level of protection and perfornance under the most demanding conditions.
Similarly, Mobil Super 3000 is a full Synthetic engine oil tailored for smoother acceleration and provides outstanding engine wear protection even under the most demanding condition.
The company’s vision is to be the number one businnness group in Nigeria in terms of sustained service,quality and reliability and the first brand of preference by the consumers whilst conduction operations with high safety standards and environmental compliance..
It also aims to provide the best in class products,services and solutions to customers with a focus on safety and environmental standards.
11 Plc recognises that product quality and customer satisfaction are of primary importance to the value of its brands on offer.