Talented musician, songwriter and business mogul, Adu Olubi popularly known as Rizzule has disclosed that placing Africa art on the global map is top notch to his brand.
The CEO of Rizzulenation Global Media, Rizzule reiterated that for Africa art to be recognized globally, young artists should work together to achieve this unmatchable goal.
Rizzule also added that Africa culture is rich yet it is dying because it is being engrossed by westernization which generation Z embrace and hold steadfast too.
“Truly, African culture seems to be slipping away, especially because younger generations are so engrossed with western culture,” he stated.
“It is for us to continue to grow and create more platforms for the younger generation, so that in the next five years, we would have so many beautiful things to show. I am using this opportunity to call on Nigerian youths, to come up with beautiful ideas that would better our society,” he said.
Using his art, Rizzule upholds Africa culture through his rhythms, melodious beat, and musical lyrics that express love, community, and cultural identity.
Rizzule’s journey in the music industry has been marked by determination and hard work. In 2018, he decided to take his craft to the next level by enrolling in a music recording and composition program at Boston Media House in South Africa.
During his time in South Africa, Rizzule was exposed to various musical influences, from traditional African music to contemporary styles like Afrobeat, Afro-pop, house, Amapiano, and alternative sounds, having worked with some of the best musicians and producers in the industry, honing his skills and developing his musical style.
This experience helped to shape Rizzule’s musical vision and solidified his commitment to promoting African art and culture through his music.