By Afolabi Idowu
The Advertising Regulatory Council of Nigeria (ARCON) has set machinery in motion to host the first annual Advertising Industry Colloquium.
The one-day event will hold on 30th March 2023 at the Lagos Sheraton Hotel, Ikeja Lagos.
This was made known at a media briefing held in Lagos recently, the Director-General of ARCON Dr. Olalekan Fadolapo in his welcome address explained that on his assumption of office a few years ago, he constituted the Advertising Industry Colloquium and Journal Committee, to plan, organise and implement the first Annual Advertising Colloquium for academics and professionals in the marketing communications industry.
“The nearly two years of intensive, painstaking and dedicated efforts of the planning committee members have crystalised into the success of the Colloquium that will be declared open by the Honourable Minister for Information and Culture, Alhaji Lai Mohammed in Lagos,” Fadolapo said.
Making a detailed explanation on the colloquium, the Chairman of the organising Committee and Journal Committee, Prof Rotimi Olatunji expressed great appreciation for the privilege of serving as Chairman of the Committee since its inception in June 2021.
He explains that the main objective was to provide a forum for academics and students of mass communication, advertising, and other components of integrated marketing communication (IMC) to interact with professionals in advertising/other components of IMC; media practitioners, policy makers, and regulatory agencies.
“It is a social responsibility -non-fee paying, pro bono- programme widely supported by a plethora of advertisers, marketing communication sectorial groups and regulatory agencies, including ARCON to promote town and gown relationship as well as sensitise participants to current knowledge, professional practices and skill sets required for success in advertising and related fields,” Prof Olatunji stated.
The Chairman also revealed the theme of the Colloquium: “Changing Trends in Advertising Education and Practice in the Era of Globalisation: The Nigerian Perspective” The three-in-one event of the day will provide opportunities for a keynote address, panel discussions on diverse areas of marketing communication theory and practice, and a creative pitch competition.
Not less than six experts will present papers as Colloquium Keynote speakers & Discussants. They include the keynote on “Changing Trends in Advertising Education and Practice in the Era of Globalisation: The Nigerian Perspective” which will be handled by renowned marketing analyst, Mr. Idorenyen Enang.
Those expected at the Colloquium include-all academic staff, media production staff and Heads of Departments of Advertising Regulatory Council of Nigeria (ARCON) accredited universities and polytechnics or mono-technics offering Advertising, Mass Communication, Marketing and related Marketing Communication courses in Nigeria.