Young creatives in the entertainment industry are in line for a career boost in the Wema Bank ‘Sounds of ALAT’ boot camp and workshop scheduled for May 1 to 5 at Wema Bank, Purple Academy.
Sounds of ALAT is on the stable of and is being launched to mark the 6th anniversary of ALAT by Wema, often described as Africa’s first fully digital bank.
The bank, in a statement issued by its Head of Brand and Marketing Communications, Mabel Adeteye, said the programme will equip participants with top-notch industry knowledge.
Adeteye said ‘Sounds of ALAT,’ will offer an opportunity to the participants to win up to N5 million for the creation of the next ALAT jingle.
Sounds of ALAT is a co-creation campaign that brings together celebrities, facilitators, and judges from various sectors of the entertainment industry, including scriptwriters, producers, recording artists, sound mixers, A&R talent managers, and enthusiasts.
The workshop is part of ALAT’s anniversary activities to give back to society by supporting young creatives and upcoming artists in the entertainment industry.
The statement advised those interested in participating and launching their music career “with a bang”, to “download ALAT on iOS or Play Store, upload a 1-minute video of your Sounds of ALAT demo on Instagram, tag @Alat_ng, and use #SoundsofALATEntries and #ALATat6.”
Out of the entries received, 50 will be selected for the boot camp, and the top 10 will receive training from proficient judges who are celebrities with experience and proven track records in the creative industry.
The top three participants will then present their jingle material for the cash prize of N3million for the winner, N2million for the first runner-up, and N1million for the second runner-up, along with various consolation prizes and branded merchandise.
Adeteye added: “We are excited to support young creatives in the entertainment industry through Sounds of ALAT.
“The workshop will provide a platform for participants to acquire industry knowledge and showcase their talent. We encourage interested persons to visit www.alat.ng/soundsofalat or follow @alat.ng on all social media channels for more information.”