Chairman of Everyday Foods Group of Companies Ltd, Dr. Magnus Chukwuekezie, has charged upcoming entrepreneurs to tap into established and experienced brands to scale their income.
Chukwuekezie, who stated this in Uyo at a business summit organised for business men in Uyo, said everybody cannot afford the luxury of starting afresh as building a business in Nigeria entails a lot.
He said his decision to get the franchise for Tantalizers was to tap into the big name and customer base of the food chain.
“Building a new food chain would have been very tasking and engaging, so we decided to add an extra leg to the Tantalizers brand and so far we have won the best branches award.Now we are proud to have the franchise to operate and deliver the best quality food to our customers under the Tantalizer Plc. Tantalizers has been on ground since May 1997 and Nigerians love our food and excellent service standards. Our Tantalizers can do same.
“I expect other entrepreneurs to also find creative ways to use older brands to expand their capital base and safe costs. After gaining enough reach, you can now start building your line of business,” Chukwuekezie stated.