Pomp and pageantry easily describes the atmosphere at the official launch of Curlla Luxury Salon, in highbrow Lekki, Lagos, last Wednesday as upwardly mobile Nigerians thronged the place to witness the epoch-making event.
Justifying the new entrant in the hairstyle industry, an elated Lola Adedeji, CEO, Curlla Luxury Salon, said her outfit is poised to change the face of beauty in the country.
According to her, the high end beauty salon’s unique value proposition focuses more on quality, privacy, peace of mind, education about self, hair health and general beauty.
The salon came on stream to fill the yawning gap in the hairstyle and beauty industry.
“Quality, privacy, peace of mind, education about yourself, your hair health and your beauty, with the state of art facilities, that makes one think why go abroad when you can have what you want at your nearest stop; are the core principles guiding Curlla luxury salon.”
She further said that her love for privacy and quality while having one’s hair done, further contributed to the launch of the luxury salon.
Her major motivation was to make consumers have the luxury they travel out to get at their fingertips.
Speaking on the unique selling point of her outfit, the serial entrepreneur said she hopes to offer a wide range of services such as hair grooming, hair treatments, frontal installation, pedicure, barbing, among others.
“We are going to be setting the standard in the industry because most of the products you will never find in Nigeria, they are gotten from the source.”
On which organisations she is benchmarking her standards with locally, she said they are setting their own pace.
While stressing the need for professionalism, luxury, uniqueness and privacy as the unique value proposition for the Salon, Adedeji was however quick to admit that her outfit sets stores by the ideals and ideas of timeliness in all things by setting house rules, requesting prospective clients to book appointment ahead among other checklists, all with a view to create a signature style for Curlla luxury salon.
“As from the 30th of this month, you are welcome to the lavish, luxuriant treat in our state of the art salon manned by world-class staff. We assure you of a beauty experience comparable to what you get in Paris and the fashion and beauty centres of the world and most importantly where your privacy and security is guaranteed. With services like beauty and hair extensions, sale and installation of luxury hair extensions and wigs, makeups, manicure architecture and pedicure Curlla salon is the place for the truly beauty minded,” Adedeji stressed.
Curlla officially berths in Lagos,promises to change face hair salon
