One of the queens of Ooni of Ife, Ronke Ademiluyi Ogunwusi has announced the introduction of the Africa Fashion Week Brazil, in collaboration with the Brazilian Embassy in Lagos.
Queen Ogunwusi, who is the founder, Africa Fashion Week London and Nigeria noted that the fashion week is scheduled to hold between May 25 and May 27, 2023 at the Expo center in São Paulo, the most populous city in Brazil.
The Ife queen also noted that the fashion show will boost cultural and economic ties between Africa and Brazil.
She also said the event is also aimed at creating a synergy in the fashion industry between Brazil and Africa, promote economic growth, boost cultural ties, as well as provide a platform for future co-operations.
Speaking during a press briefing to announce the event at the Consulate General of Brazil in Lagos, Ministro André Veras Guimarães, the Consul General of Brazil said the Africa Fashion Week Nigeria was established by Queen Ronke Ademiluyi Ogunwusi in 2014 with the aim of promoting emerging Africa fashion designers on global platforms.
Guimarães said the fashion industry promotes diversity of culture expressions, values, creativity and depicts the tradition of textiles and craftsmanship.
Giving a grief overview of the AFW, at the event, Queen Ogunwusi said the Africa Fashion Week started in 2011 in London and was created as a platform to bridge the gap between Africa designers, black designers and the general public.
Ogunwusi said the Africa Fashion Week, Brazil and this will boost economic ties and deepen the presence of Africa fashion on a global map.
The Africa Fashion Week Brazil 2023, will feature a population of Nigerian and other African designers, and designers in diaspora, who will not only showcase their creativity with their collections, but the event according to Olori Ronke will also see an exchange of cultural fashion.
“Their clothes tell stories about their culture. It’s going to be like an exchange of culture, an educational platform, that exchanges, talks about our culture and preservation of our cultural heritage,” she said.