In its bid to advance marketing, Advertising Association of Nigeria (ADVAN) has unveiled Nigerian Marketing Development Team.
The team was presented during 2023 ADVAN IGNITES at Regent Hotel, Ikeja, Lagos.
Nigerian Chapter of Global Alliance for Responsible Media (GARM) was inaugurated.
Speaking at the ceremony, Chief Executive Officer of ADVAN, Mrs. Ediri Ose-Ediale said: “Today, we inaugurate Nigerian Marketing Development Team (NMDT) and Nigerian Chapter of Global Alliance for Responsible Media (GARM) to improve marketing because not every chief executive officer understands marketing.”
She said in Nigeria, we don’t actually have a template that can be used or even scientific base elements to show how marketing impacts brands, noting the marketing development team will come up with a template to show organisations how marketing impacts the bottom line scientifically.
She stressed the team will hold seminars and conferences to deepen marketing skills for leaders of marketing and marketing education.
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While giving more reason for the team, she pointed out that, “what are the best practices that should be utilized? What are the skills you need as a marketer to remain in the trenches? It’s about understanding that consumer behavior and where to reach them has changed.”
“You need to understand that, for every successful brand, there’s a marketer behind it who understands the brand and the consumer, and also comes up with initiative to generate demand for that brand.” She spoke.
Also speaking at the event, Barrister Jiti Ogunye, Principal Consultant, Jiti Ogunye Chambers who picked holes in the new ARCON law said; the law also empowers the minister of information to constitute a tribunal that can sentence somebody, it cannot possibly happen, adding that even though you want to claim power over the marketing and marketing communications industry, is that the way to go about it?
According to him, “in Nigeria, it’s retired judges that normally chair a tribunal because once a judge is retired, that judge can serve in a tribunal or a board of enquiry, he cannot perform a judicial function any longer.”
Earlier, ADVAN president Osamede Uwubanmwen who welcomed participants to the event said what makes this very unique is the fact that it is in line with the policy of self-regulation and the sub-bodies are going to change the narrative of marketing positively in Nigeria.