It was pomp and pageantry all the way when a cosmetics brand BeautybyAD launched a new cosmetics product “Matte Out” last Wednesday in Lagos.
The event, which was tagged “Beauty By AD Presents A Day With Matte-Out/ Official Launch of Shop My Fave (SMF) ” was hosted by TV personality Taymib with celebrities from all walks of life gracing the event.
It was every inch a beauty affair as everyone showed up looking resplendent in their beautiful apparels, making all sorts of beauty statements.
While guests were delighting themselves with refreshments, the Chief Executive Officer, BeautybyAD, Adeola Adeyemi a.k.a Diiadem was straight to the business of the day by introducing the product and many benefits it possesses.
She said the product is like an Instagram filter that plugs holes in the skin, significantly reducing their appearance.
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“Now with Matte-out, we mattify the skin, but we don’t take away all the sheen that makes us look fresh and glowy. Matte-Out is a perfecting primer that blurs the texture of the skin while reducing shine and enhancing the longevity of the makeup. The cream-gel texture is lightweight and refreshing, suitable for all skin types . It instantly mattifies the skin and creates the perfect canvas for a smooth makeup application. The appearance of enlarged pores are minimized, and the skin looks more even, with a smoother texture,” Diiadem said in her address.
“Matte-out controls shine and help your makeup last longer. We were very intentional with the formulation of this product and that’s why we specifically opted for a mattifying primer. In addition to its mattifying properties, our new Matte-Out primer is infused with a skincare ingredient,Vitamin E which preserves the product against oxidation.
“The Vitamin E in matte-out also has moisturizing properties which makes your skin not to overly dry out after application. As a brand that cares for your skin, we also wanted a primer that would nourish your skin without disrupting your skin barrier.
“We deliberately chose to use Vitamin E in this product to ensure the safety of your skin, as this ingredient is known for its anti-inflammatory properties. This makes the Matte-Out primer an excellent choice for all skin types, including sensitive skin like mine,” she added.
Speaking further Diiadem remarked that they had waited a long time to perfect work on the product, adding that they were mindful of creating a magnificent product that would be worth its value.
“As a brand, we wanted to create a product that not only provides value for your money but also takes care of your skin. We took our time to create this beautiful masterpiece, and we are thrilled to finally share it with you. We listened to your needs and feedback, and I can guarantee that this product is worth the wait,” she said.