The Music Business Academy (MBA) for Africa has called for applications for its training and development programme for the third edition.
This year’s progamme, themed “Bridging the Gap” is slated to run from July to March 2024. The MBA, in partnership with Music Ally, will be offering the programme in French and Swahili version.
Led by Elizabeth Sobowale, the MBA’s Program director, the academy will focus on “bridging the gap” by connecting some of the best young minds across Africa’s constantly growing industry to local and global opportunities.
Speaking ahead of the class, the institute said the programme will teach seven modules covering key areas such as Management, Marketing, and A&R with a curriculum developed in partnership with Professor Carlos Chirinos from the NYU Music Business Programme.
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“The Music Business Academy for Africa continues to go from strength to strength. The educational model with its practical formation of its alumni is second to none, and the impact on the African music industry is very real. Music Ally stands proudly alongside in support of its mission,” Anthony Churchman, Commercial Director – Music Ally said.
“This year, MBA For Africa will continue with its annual “Beneficiary Fund” and “Women’s Fund” which seeks to ensure at least 50% of participants in the program are women. The Women’s Fund hit its 40% target last year with support from brands like Linkfire, VBank, and YouTube.”
According to the Program Director, Elizabeth Sobowale noted that the programme is to encourage more women into the creative industry.
“The MBA Women’s fund is really important to us. As a woman who struggled to see the music industry as a viable career path, it’s great that initiatives like this exist to encourage more women to take part and have the opportunity to become future leaders, executives, and innovators in the music industry. MBA is committed to creating a safe and welcoming training environment for women.”