Heineken sponsored Formula1 race and provided a Formula1 experience during an exclusive viewing of the Monaco Grand Prix at the Podium event in Lagos.
Heineken was the official sponsor of the event with a mission to give its consumers an amazing experience of the world of F1. The event availed guests a unique opportunity to immerse themselves in thrilling Formula 1 experience as they watched the race in real time.
Head of Marketing Communications, Nigerian Breweries, Sandra Amechree, noted that Heineken remains the number one beer brand that brings memorable experiences to its consumers.
Her words: “At Heineken we are happy to celebrate our sponsorship with our Nigeria fans. In Nigeria as well Heineken is the official broadcast sponsor of F1 races, what that means is that courtesy of Heineken you are able to watch the F1 races on DSTV channels.”
“What we just witnessed here is the Monaco brand and Heineken of course part of the fuel of the race that just happened. Here today we are to bring our fans and consumers into our world of F1. We shared lots of amazing times with them, lots of people have also won gifts based on their predictions on who will win today’s race. We are just very happy to share this moment with our fans and consumers.”
Speaking to what partnership means to Heineken as a premium beer, Amechree, said: “In terms of sponsorship what this has done really is put Heineken in that predestine as a premium drink. And we always say this, that it’s only Heineken that can do these things. Bringing the UCL championship and also bringing the formula 1 races. Sponsorship has continued to endear us to consumers because they trust that we always bring amazing experiences.”
Brand Manager, Heineken, Azuka Ijenebe, said: “We are proud to be a part of this exclusive event that brought the thrill of Formula One to Lagos. The Heineken brand is synonymous with the Formula 1 circuit globally and we are excited to be able to curate this experience for the vibrant community of fans in Nigeria as we continue our partnership with Super Sports and DStv Prestige in delivering more memorable experiences,”
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Since Heineken and F1 sealed their groundbreaking multi-year sponsorship deal in 2016, the Dutch beer giant has been at the forefront of enhancing the F1 experience for fans worldwide. Through innovative initiatives such as race track advertising and title sponsorships of various F1 races, Heineken has successfully introduced millions of consumers to the electrifying world of Formula 1, all while championing its “When You Drive Never Drink” campaign to promote responsible consumption.