Heineken, one of the world’s most recognised beer brands, is today marking its 150th anniversary with an unconventional celebration of the many ways the brand has been nicknamed, misspelled or mis-served over the years, all to showcase how good times and sparking true connections over a beer are, in the end, what matters most.
Freddy Heineken’s famous words “I don’t sell beer, I sell gezelligheid” have never rung so true. “Gezelligheid” translated is that feeling of good times, something that has been at the heart of the Heineken® brand for the last 150 years.
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To celebrate this milestone anniversary, Heineken is putting good times front and centre of its global birthday festivities.At a Press Conference to announce plans for the anniversary held in Lagos, Sampson Oloche, Portfolio Manager – Premium, Sessionable & 0.0 Lager, Nigerian Breweries Plc, said, “In celebration of our 150th anniversary and our deep ties to Nigeria, we have exciting plans specifically designed for our Nigerian consumers. We will be organizing events in key cities across the country, where our valued consumers can come together and experience the true essence of gezelligheid. These celebrations will showcase the vibrancy of the Nigerian culture, featuring live music, entertainment, and unforgettable moments that capture the spirit of Heineken.