• Urges on technology use
By Abike Sanusi
Simon Page College of Marketing, Lagos has said marketing students should be trained in modern knowledge that will make them relevant globally.
Founder/Chief Executive Officer of the college, Princewill Omorogiuwa stated these at the institution’s graduation.
He noted that the institution is committed to ensuring that its graduates become relevant in any environment they find themselves.
Omorogiuwa said the college had become the largest professional marketing trainer in Africa, offering United Kingdom qualifications.
According to him, the college wants to stimulate knowledge sharing by putting together a practitioner-led marketing confab next year.
Read Also: ‘College committed to academic excellence’
In his speech entitled: ‘Unleashing potential for the next level’, President of the National Institute of Marketing Nigeria, Dr Idorenyen Enang, said marketing is about creating values, adding that where they found themselves in any aspect of life, marketing brings life to everything.
President and co-Chief Executive Officer, Opay Nigeria, Olu Akanmu, said: “The business world is changing rapidly. Every business today is impacted by technology. We all talk of digital transformation.
“Every industry is being digitally transformed. Anyone who is going to practice marketing, therefore, must connect to the digital transformation trend in society. You can’t practice modern marketing today without also learning technology. The other thing of course is that as marketing people, we need to be accountable for the investment in marketing.”
One of the graduates, Sandra Ajayi, described her certificate as one of the best in marketing.
The 120 graduates are from 2020- 2022 set.