Singer Boy Spyce has advised his colleagues looking to influencers for image branding.
Born Gbekile David Osemeke, the rising musical act said he detests artistes having to pay influencers to make them trend.
He explained this on the Big Friday Show with reality TV star, Tacha when he was asked about the the one thing that upsets him so much about social media and influencers.
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While responding, the Mavin signee indicated he didn’t need such validation from influencers because he possessed confidence not just in himself but in his craft.
He said: “There’s this thing that artistes do that pisses me off. They pay Twitter influencers, they have this Whatsapp group so you can just go and drop like one million or two million and tell them, “Hash tag Boy Spyce”. All of you should say I’m done. Once it’s like 9pm, they even give them time.
“Once it’s that time, come and push this narrative, “Oh! This artiste is dope”.
“And the next thing, you’ll see this artiste is trending. That shit pisses me off.
Revealing what he did when such influencers approached him, the “Folake” hit maker stated: “They tried to do that shit with me and I blocked all of them. You guys know I don’t need PR because I’m confident in myself.
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“The ovation is too big to care about influencers validation.”
Finally, admonishing his colleagues who rely on influencers to announce their worth, Boy Spyce added: “Artistes need to stop paying people to tell the world they’re dope. Show them you’re dope.”