In commemoration of the International Day of the Girl Child, The Women International, in partnership with The Good Way Foundation, has launched 2024 ‘Pink Up for Girls’ campaign, geared towards ensuring that the rights of girls around the world, regardless of their backgrounds, are upheld.
As children, women and men from all walks of life show solidarity for girls around the world by wearing a touch of pink on October 11, the ‘Pink Up for Girls’ campaign aims to champion meaningful online and offline conversations on the urgent need to break the stereotypes that keep girls marginalised and redefine the future for girls, especially those in low-income communities.
The 2024 #PinkUpForGirls, which is a Global Impact Campaign For Girls has the theme: ‘Breaking Stereotypes, Redefining Her Future will achieve the following:
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A cross-continental participation of 10,000 women, men and children wearing a touch of pink; driving online and offline awareness conversations on the rights of the girl child and how to uphold them ;
The provision of sanitary care kits for 200 girls and educational scholarships for 100 girls in low-income communities and fina, raise and unite champions who make a commitment to redefine the future for girls around the world for the next decade.
The Founder of The Women International, Chinny Okoye, stated: “This is advocacy in action and we’re focusing on a mindset shift. This campaign is about raising awareness, breaking stereotypes, and pushing for real change in how girls and women see themselves and how the world sees us too.”