The La Casera Company PLC (TLCC), a soft drink company based in Lagos is thrilled to announce and unveil its refreshed and vibrant new look for the SMOOV Chapman brand. SMOOV Chapman was introduced into the Nigerian Market in September 2014 in a 50cl SKU but later made available in 35cl and 60cl SKU. It is also the first ready-to-drink Chapman in PET.
While unveiling the new look of the brand tagged: “Fresh Label…Same Original Taste…SMOOVIT”, the Managing Director, Mr. Chinedum Okereke noted that the firm is excited to introduce its SMOOV Chapman Label, which is a testament to its innovation, commitment and sustainability.
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Okereke said the company’s bid to keep satisfying customers needs made it engage one of the best Label Research Agency to know what they want for a label. He also stated that The SMOOV Chapman brand was added to the TLCC portfolio to meet the increasing demand in consumers’ choice of flavours.
Commercial Director, Mr. Vishal Kaveti said : “We have a new colourful and artistic label that speaks to all our key target audience, cutting across all social economic groups, gender and age, but be assured that the taste and quality are the same.