• Sensitises pupils, youths, communities
Food and Beverage Recycling Alliance (FBRA) has reaffirmed its commitment to environmental sustainability with initiatives on education, advocacy, and infrastructure support.
The alliance also unveiled impactful activities to mark 2025 World Environment Day, with the theme: “Beat Plastic Pollution.”
FBRA’s campaign this year centres on promoting circular economy, fostering behavioural change, and empowering young Nigerians to lead environmental action.
In line with its youth-centric strategy, FBRA kicked off the day with an advocacy at Mainland Senior High School, Fadeyi, Lagos. The session engaged over 630 pupils on importance of recycling, dangers of improper waste disposal, and role young people play in preserving the environment.
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To support sustainable waste practice in the school, FBRA donated upcycled eco-friendly bags made from repurposed post-consumer flexible packaging, educational materials on recycling, a weighing scale for tracking recyclables, a giant waste bin and two jumbo-sized recycling bags to encourage sorting and collection of plastic waste.
The pupils hailed the hands-on demonstration and pledged to be environmental ambassadors in their communities.
FBRA, with staff from member firms, volunteers, waste pickers and community advocates, held an awareness walk on Adeniji Jones, Ikeja. Participants engaged with residents and commuters, driving home messages of responsible disposal and benefits of recycling.
With placards, branded vests, and street-level energy, the walk served as an effort to drive home the urgency of environmental restoration.
FBRA thereafter hosted a buy-back programme at Adekunle village in Ikeja, where residents got FBRA member company products in exchange for recyclables. The initiative, in partnership with local collection partners, raised awareness on economic value of post-consumer packaging and offered residents a reason to engage in waste segregation.
To further strengthen plastic waste recovery, it launched two collection centres in Nasarawa, Abuja as drop-off points for recyclables, bridging the gap between community members and recyclers.
By adding new collection centres, FBRA is creating a more efficient ecosystem that supports the Nigerian government’s broader waste management goals.
Through collaboration with partners, schools, waste collectors, and the general public, FBRA’s 2025 World Environment Day campaign is a testament to the power of community action, education, and infrastructure development in delivering real impact for people and the planet.