Beauty in Motherland, is set to hold at Eko Hotel Convention Centre, Lagos, from September 30.
This showcase unites industry leaders, entrepreneurs and business owners to share insight, build partnerships and engage in networking.
Unlike traditional exhibitions, it will focus on knowledge exchange, collaboration and industry growth.
Panel sessions will address global expansion, customer engagement, brand perception sustainable strategies, others.
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The goal is not only to showcase products, but also to foster relationships between brands, investors and retailers.
The second edition, in 2024, welcomed over 10,000, excluding exhibitors, investors and speakers. This year, organisers project over 35,000, including business gurus and others.
Key speakers include Adeola Diadem of Beauty by AD, Adefunke of BeautybyAdefunkee, Dabota Lawson of Dabota Cosmetics and Beatrice Eneh of Nectar Beauty Hub, and other pioneers of beauty.
Exhibiting brands, such as Amari Scalp Care, Adefunkee, Dr. Purejoie Skincare, Modara Naturals, Jaga Beauty, Curls and Tresses, among others, will be on display.