International Breweries Plc, a member of ABInBev, the world’s largest brewer with over 500 brands, has introduced its newest flagship brand, Budweiser Royale, to the Nigerian market.
This was done at a launch in Lagos. The unveiling drew royal dignitaries, government representatives, industry leaders, trade partners, celebrities and media personalities, who came together to witness the unveiling of a super-premium beer designed for consumers who value taste, confidence and distinction.
Budweiser Royale delivers a smooth yet bold full-bodied profile at six per cent ABV.
The beer is brewed with top-quality ingredients and the world-renowned Budweiser technique, giving consumers above the legal drinking age a rich drinking experience that stands out in the premium category.
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Managing Director, International Breweries Plc, Carlos Coutiño, shared his thoughts on the new product at the launch.
He said: “Budweiser Royale reflects our goal to keep pushing the boundaries of what a premium beer can offer. People want depth, flavour and a product that matches their lifestyle.
“Budweiser Royale brings all these elements together in a full-bodied beer with a refined smoothness that speaks to modern taste.
“Budweiser Royale’s exceptionally smooth taste reflects our commitment to innovation and our deep understanding of evolving consumer preferences in Nigeria.”