Honeywell Flour Mills Plc has unveiled a campaign to support activities lined up by the Lagos State Government to celebrate the state at 50.
The campaign is part of corporate social responsibility initiatives of the company to support development of the Nigerian youth through partnership with Vision of the Child (VOTC).
Speaking in Lagos, at the weekend, during the launch of Honeywell in Sisi Eko’s Kitchen picture contest, Managing Director, Mr. Lanre Jaiyeola described the Lagos at 50 celebration as a significant landmark, saying it provides an opportunity to celebrate Lagos State’s past achievements and showcase its immense potentials for future growth and development to the world at large.
He said as part of the line-up of activities for the event, the Vision of The Child (VOTC)’s theme is “Sisi Eko At 50: Ageing Gracefully? or Na so-so Pancake?” while Honeywell will Honeywell will seize the opportunity provided by the event to delight its consumers and offer chances of winning exciting prizes.
While stressing the metamorphosis of Sisi Eko in the 50’s and 60’s as a mother whose primary focus and role was to take care of the family, to the present co-bread winner in the ever demanding fast paced city life, he said Honeywell provides variety of nourishing products that are readily available and ideal for the whole family.
Explaining the mechanism of the contest, he said “we want to see the industrious, caring and discerning Sisi Eko as she shares and enjoy her meal with her child via the Honeywell in Sisi Eko’s Kitchen picture contest. The picture contest will show Sisi Eko and her child in her Kitchen relishing/eating any of our consumer brands, that is, Honeywell Noodles®, Honeywell Pasta® or Honeywell Wheat Meal® with the product packs from which the meal was prepared creatively positioned in the background.”
Speaking further, he said, the contest which runs for 50days hopes to reflect Lagos at 50, from 01 April to 20 May, 2016, while participants are expected to post the picture on their social media page (Facebook, Instagram, Twitter) and hashtag- #HoneywellinSisiEkosKitchen.
The grand finale of the Eko @50 celebration will be a dinner award night scheduled for May 27, 2016, where prizes will be presented to winners.