At this time of seeming hardship in the country, Smile Communication Network, the pacesetter in the telecomm industry, has put smiles on the faces of subscribers as it introduces an all-encompassing bundle, 0702smile 4GLTE sim pack for N1,000.
By this move, Smile Communications Nigeria Limited has further pushed the notch of differentiation by giving practical expression to its status as an innovative full telecommunications services provider. The all-encompassing super value starter pack, the first of its kind in the country, offers consumers 30 days unlimited access to social network sites, 30 days access to unlimited browsing, 30 minutes Short Message Service [SMS] and 30 minutes calls to any network. Disclosing this to newsmen last week at an event graced by many media men at the Regent Hotel, GRA Ikeja, the company’s Managing Director, Godfrey Efeurhobo, said that “people erroneously thought we offer only internet services but we are full telecom service providers.”
Expounding, he said, the company has always had a valid number range and can do voice just like any other mobile network operator but has been misconceived by some as an Internet Service Provider (ISP).
“However, Smile is the first telecommunications service provider in West Africa to deploy the 4GLTE that enables it to provide the most advanced telecommunications technologies and standards available anywhere in the world using the 4GLTE network technology. Its launch of the true 4GLTE network in Nigeria and indeed in West Africa in 2013 revolutionised the way Nigerians access the Internet.”
Smile Nigeria, as noted by Godfrey Efeurhobo, in the recent past, has unveiled a number of innovative voice and data services and is reinforcing its 0702 number range with the recent introduction of the lowest call tariff that allows its customers to make calls at 8kobo per second to any network from within and outside the country at the same rate, using Smile Voice App on any Smart Phone, and its 4G LTE SIM on voice over LTE compatible handset.
Smile, Efeurhobo stated, “offers the best value proposition and experience to customers in Nigeria. He stated that there are multiple benefits of using a Smile 4G LTE sim in the latest phones. “The Nigerian consumers,” he stated, “can put their Smile 4GLTE sim in the LTE handset, use their handset to make calls locally and to anywhere in the world, for Internet, video/music streaming/downloads and SMSs, all using one Smile bundle plan, which is a first in this market.”
Presenting the company’s first brand ambassador, Mr. Steve Onu, to press men, the company’s MD noted that beyond innovative practices driven by technology, “Smile has also taken another bold step by way of a series of brand-building initiatives, the latest of which is the adoption of brand ambassadors.” Speaking further, he attested that the first to be signed on as a brand ambassador for Smile is the versatile radio/TV personality Mr. Steve Onu, popularly known as Yaw.
The choice of Yaw as brand ambassador for Smile Nigeria, he noted, is coherent with Smile’s values for innovation, creativity, versatility and values of reliability, respect and service. Meanwhile, Dr Ernest Azudiala Obiejesi, the company’s chairman, stated that the new brand-positioning proposition accentuates Smile’s quest to expand its scope of operations, provide its customers with unrivalled quality service and contribute meaningfully to the growth and development of mobile broadband penetration in Nigeria.
These initiatives of Smile, explained Dr Ernest Azudiala Obiejesi, are designed to further entrench its position among the leading telecommunications companies in Nigeria.
He also added that Smile remains the only telecom provider that allows voice calls and SMS from a data package and the benefits include 8k/sec from home and abroad on the Smile voice only plan, free calls from abroad on the SmileVoice app which is available on the IOS and Google playstore and many more and this gives Smile the unique positioning of offering bespoke and affordable propositions for Nigerians. A multiple award-winning firm, the company is present in key Nigerian cities including Ibadan, Lagos, Abuja, Port Harcourt, Benin, Kaduna, Asaba and Onitsha.
Responding to a question on how far the Network has spread and the possibility of enjoying the services in all parts of the country, the company’s Head, Marketing, Mrs. Ololade Shonubi, pointed out that the network was currently being enjoyed in eight cities in Nigeria, adding that the services will be introduced to more towns even before the end of the year.
Smile Nigeria was founded in 2008 with the transformative objective of using the best and most innovative technologies to provide its customers with high quality, easy-to-use and affordable communication services.
Its vision and mission is to be the broadband provider of choice in Nigeria and enable its customers to fully benefit from the Internet world. Since it launched West Africa’s first true 4GLTE network in Ibadan in 2013, Smile has received accolades for its pioneering and innovative works.