The Western Union Company (NYSE: WU) and Liverpool FC have announced a multi-year partnership that will see Western Union,a global payment and money transfer services, become an Official Principal Partner and the Official Money Transfer Partner of Liverpool FC. They will also become the Club’s first-ever Official Shirt Sleeve Sponsor – with the Western Union logo appearing on LFC shirt sleeves.
As the official Money Transfer Partner of Liverpool FC, Western Union will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club. Western Union will offer fast, easy digital payments and money transfers for Liverpool Football Club and its fans, linking them to their home communities or to virtually anywhere in the world.
Meanwhile,Western Union’s logo is the first to appear on the sleeve and sixth to appear on the shirt, since the inception of Liverpool FC.
The partnership will see Western Union benefit from a diverse range of LFC marketing and promotional rights, including digital and social media support, pitch side LED messaging, and branding across Anfield stadium, its fan lounge and the Club’s media channels. Also included are exclusive hospitality and conference opportunities, and access to International pre-season tours, Liverpool FC players and Legends.
To celebrate the launch of the partnership, Western Union will be offering Liverpool FC fans in the UK, Ireland, France, Denmark, Norway and Sweden a fee-free* money transfer promotion, running from August 10 through until the end of August.
The Western Union patch will be available free of charge to all LFC fans that have purchased a 2017-18 Liverpool FC shirt and will be available in-store and online from Sunday 27th August