Manchester City FC will be partnering with PZ Cussons’s Premier brand to grow the club’s fan base in Nigeria.
PZ Cussons, a leading consumer product group will help boost the premier league leader’s profile in the country as a result of its ‘Official Partner’ status, driving the partnership through its Premier cool brands in Nigeria – the company’s largest and most diverse single market.
Jeremy Way, Senior Partner, Marketing at City Football Group, is pleased with the opportunities that working alongside the leading consumer product group will present for the club.
“We are delighted to have PZ Cussons as one of our important partners in Africa. Nigeria is a really important market for Manchester City, it is roughly our third biggest market, in terms of fan base so I think working with the brands like premier cool, a brand that is well known presents exciting opportunities for our fans and the club”.
Alex Goma, Managing Director of PZ Cussons, added: “Premier Cool, together with other PZ Cussons Brands Olympic and Robb, is associated with ‘Be a Player’. The ‘Be a Player’ partnership sees us associate our brands with Nigeria’s most-loved sport and with a team not only playing but leading the English Premier League; the most watched football league in the country.
“Manchester City FC’s rapidly growing fan-base in the country will be linked with our loyal brand consumers , who will soon be given the opportunity to experience this in many ways including a number of exclusive VIP match day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions”.