Malta Guinness Herbs Lite has won the Fair Competition and Creativity Nigeria Awards (FCCNA) for its innovation and creativity. The award ceremony held at the Lagos Chamber of Commerce and Industry was organised by the Consumer Rights Awareness Advancement and Advocacy Initiative (CRAAI).
The FCCNA aims to encourage and reward companies and organisations that use innovation and creativity as tools to continually deliver superior products and services in the market place despite environmental challenges.
“Our consumers are always at the heart of what we do, and we constantly strive to innovate with exciting products to delight them; we are happy and proud to receive this award from The Consumer Rights Awareness and Advocacy Initiative,” said Ifeoma Agu, Brand Manager Malta Guinness and premium Non Alcoholic Drinks.
Also speaking at the event, Dorcas Mashingil, Innovation Manager, Guinness Nigeria Plc said: “Malta Herbs Lite is the first truly light sugar malt drink in Nigeria, which means that it contains less than 9% sugar content as against the regular malt drinks with average sugar content of 11% and above. New SON and NAFDAC regulations for sugar classification in malt drinks introduced last year categorizes malt drinks in three categories based on the sugar content, the classes are: Low Sugar: 0-2.5%; Light Sugar: 2.5% -9%; Classic: 9% – 13%.”