President of the Outdoor Advertising Association of Nigeria (OAAN) Tunde Adedoyin has underscored the need for a robust engagement with stakeholders in the industry as a key factor in determining the future of Out of Home advertising in the country.
Adedoyin spoke at the 33rd Annual General Meeting (AGM) of OAAN in Ibadan, Oyo State.
He said: “There has never been a better time for stakeholders to come together and forge a common front to face the future of advertising. Globally, there has been huge shifts in the practice, and we are particularly challenged in catching up with the trends; coming together will ease these challenges.
“Locally too, there are a number of issues confronting individual advertising companies, and as the umbrella body, we have resolved to engage key stakeholders and together chart a course that would deliver value to every party.
“Our industry contributes to the employment market and there are many industries which depend on the smooth running and expansion of the job created here to build a secondary market; much less the impact of the individual member firm professionally deploying their service. It is phenomenal, how much our impact adds to the economy.”
General Secretary Femi Ogala said going by the responsiveness and the quality of issues raised at the meeting, it was certain that the coming business year is one to look forward to.
“Our industry is a microcosm of the national economy and like many have agreed at the AGM, we need to adapt and take strategic steps to match the growing opportunities, trends and challenges that the industry is facing,” he said.